[et_pb_section fb_built=”1″ _builder_version=”4.4.8″][et_pb_row _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_orientation=”justified”]<\/p>\n
Customized<\/strong>, high-quality packaging<\/strong> takes on a key role in strategic product promotion processes. Suffice it to say that in a well-structured marketing plan (e.g., based on the 4Ps of marketing<\/strong>: Product, Price, Place and Promotion), one of the key elements is precisely the product<\/strong> and its packaging<\/strong>. <\/p>\n After all, functional<\/strong>, high-impact<\/strong> and personalized<\/strong> packaging is, without a shadow of a doubt, capable of attracting consumer attention. In fact, it is often so important, that it affects the product’s market launch and the achievement of successful positioning. <\/p>\n For this reason, packaging is an element that must be as well designed as the product itself, taking into account the following instances:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/stebaold.isoladev.com\/wp-content\/uploads\/2020\/07\/packaging-personalizzato-steba.jpg” alt=”steba custom packaging” title_text=”steba custom packaging” align=”center” _builder_version=”4.4.8″ animation_style=”zoom” animation_duration=”1400ms”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”The properties of custom packaging” _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_orientation=”justified”]<\/p>\n The main feature of customized packaging is to make the product unique<\/strong> and impactful<\/strong>. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”The properties of custom packaging” _builder_version=”4.4.8″][et_pb_column type=”1_2″ _builder_version=”4.4.8″][et_pb_image src=”https:\/\/stebaold.isoladev.com\/wp-content\/uploads\/2020\/07\/proprieta\u0300-packaging-personalizzato.jpg” alt=”custom packaging properties” title_text=”custom packaging properties” _builder_version=”4.4.8″ animation_style=”slide” animation_duration=”1400ms”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_orientation=”justified” hover_enabled=”0″]<\/p>\n In practice, packaging is an excellent marketing tool, which simplifies the work of sales promotion. Steba accompanies the client in the right graphic realization of packaging, supporting them in both the creative and technical stages of printing on the product.<\/p>\n \u2192 Learn about our collaboration with designers Karine<\/em> and Sophie Coccellato<\/em> for Archiman<\/strong><\/a>, a men’s care product with airless bio-packaging<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Contain and protect in custom packaging” _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_orientation=”justified”]<\/p>\n Of course, any packaging, whether customized or not, has as its primary objective to contain<\/strong>, cover<\/strong> and protect<\/strong>. Steba offers different types of containers and dispensing accessories suitable for a wide variety of usage solutions.<\/p>\n One example: creams, one of the most widely marketed and used products in everyday life, can be contained by bottles with dispenser and pump dispensers, by jars with screw closures, or by airless<\/em>(literally airless<\/em>) bottles<\/strong>. [\/et_pb_text][et_pb_image src=”https:\/\/stebaold.isoladev.com\/wp-content\/uploads\/2020\/07\/flacone-airless-personalizzato-steba.jpg” alt=”custom steba airless bottle” title_text=”custom steba airless bottle” align=”center” _builder_version=”4.4.8″ animation_style=”zoom” animation_duration=”1400ms”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Communication through personalized packaging” _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_orientation=”justified”]<\/p>\n We can, therefore, without a shadow of a doubt say that personalized packaging communicates<\/em><\/strong>. In fact, packaging and label represent the summary of a brand’s choices. They can evoke emotions, convey messages and simultaneously carry important information about the product. For example, instructions about usage, recycling of the material, or even indications required by regulations. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”The trend and values of recycled containers” _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″ text_orientation=”justified”]<\/p>\n So packaging tells the story of the product but also the company’s choices. Recycling <\/strong>is increasingly considered an ethical duty by society<\/strong>. But it also represents a new market opportunity for companies, which are able in this way to reach even the most ecologically sensitive segments of the public<\/strong>. <\/p>\n For this very reason, many realities are now becoming interested in a “new concept” of a product, which has a second life cycle and use.<\/p>\n Thus was born bio-packaging<\/strong>, which uses only recycled products, with complete respect for the environment, to offer innovative solutions capable of making a difference.<\/p>\n We at Steba actively follow global trends in organic<\/strong> and sustainability<\/strong>. For example, we offer some eco-friendly packaging<\/strong> using:<\/p>\n So recycled packaging is, in its own right, among the customizations and choices available. And the focus on green even extends to trying to “educate” about recycling. <\/p>\n In fact, good packaging contains all the important information about it: how to use it, how to transport it, but also how to dispose of the packaging.<\/strong> This last aspect is crucial: a customer who is informed about how to dispose of a material is more likely to become involved in its recycling. <\/p>\n Thus the packaging itself can take on a very important role and help “educate” the consumer about the proper use of waste by sharing, as a result, the green ethos of the company that produces it.<\/p>\n We at Steba are enthusiastically investing in green, so that we can offer a wide selection of sustainable products and alternatives that are of great value to the environment and the end consumer.<\/p>\n Our goal is to turn Steba into a proud spokesperson for growing ecological awareness.<\/p>\n\n
The properties of custom packaging<\/h2>\n
Thus, to stand out in the great sea of competition, companies are called upon to carefully study both design and packaging. In fact, logo, brand, decoration and text are indispensable to buildproduct identity<\/strong> and uniqueness<\/strong>. <\/p>\n
In fact, a studied graphic design<\/strong>, the choice of materials, the colors and message used, are all elements that contribute to encouraging the consumer’s purchase choice.<\/p>\nContain and protect in custom packaging<\/h3>\n
Packaging must meet certain technical and material rules. It must be compatible with the solution it contains and comply with<\/strong> current legal regulations<\/strong>.
This requires the professionalism of experts who know how to combine functionality<\/strong> with theaesthetics<\/strong> of custom packaging. <\/p>\n
In particular, the latter are not suitable for all preparations, but only for those with a creamy, semifluid, or slightly viscous base.
In other words, each packaging has a certain design that responds to numerous technical, functional, and aesthetic aspects.<\/p>\nCommunication through personalized packaging<\/h3>\n
In particular, in addition to containing the product, it conveys two key messages to its audience:<\/p>\n\n
All this, but not only… <\/p>\nThe trend and values of recycled containers<\/h4>\n
In particular, we care about the problem ofocean pollution<\/strong> and the presence of plastic waste in it. This has also led us to adopt a green philosophy<\/strong> and offer products made from recycled raw material.
The latter can replace virgin raw material, allowing us to avoid waste, protect our planet and become part of acircular economy<\/strong>. <\/p>\n\n